Marketing BSc (Hons)
Bangor , United Kingdom
Marketing BSc (Hons)
Prifysgol Bangor University
Marketing
Marketing BSc (Hons) Program Overview
The Marketing BSc (Hons) at Bangor University equips you with the skills to understand consumers, identify what they want, and learn how to promote products, services, and experiences effectively. Accredited by the Chartered Institute of Marketing (CIM), this degree connects you to the largest professional community of marketers and provides exemptions from certain CIM professional qualifications.
Taught within the Albert Gubay Business School, you will study alongside specialists across accounting, banking, finance, economics, management, and entrepreneurship. The multidisciplinary environment means all single honours students follow the same modules in Year 1, giving you flexibility to change to another Business School degree up to the start of Year 2.
The program blends traditional marketing principles with contemporary business tactics, using industry-leading simulation games, live projects with local businesses, and real-world case studies. Placement Year and International Experience Year options are also available, allowing you to gain valuable professional experience during your studies.
Key Program Highlights
- Accredited by the Chartered Institute of Marketing (CIM) with automatic exemptions on CIM professional qualifications
- Hands-on learning through marketing simulation games, live briefs, and real-world case studies
- Optional Placement Year and International Experience Year pathways available
- Part of the newly established Albert Gubay Business School with cutting-edge learning spaces
Curriculum and Modules
The Marketing BSc (Hons) curriculum covers both the strategic and operational aspects of marketing, from branding and consumer behaviour to digital marketing and campaign management. You will develop knowledge across the broader range of business and management subjects while building specialist marketing expertise through practical, assessment-driven learning.
Principles of Marketing
20 creditsAn introduction to core marketing concepts including the marketing mix, market segmentation, targeting, and positioning within contemporary business environments.
Consumer Behaviour and Psychology
20 creditsExplores how consumers make purchasing decisions, examining psychological, social, and cultural factors that influence buyer behaviour and consumption patterns.
Marketing Communications
20 creditsCovers advertising, public relations, digital communications, and integrated marketing campaigns, developing your ability to create compelling brand messages.
Marketing Strategy and Planning
20 creditsFocuses on the formulation of marketing strategies, managing the marketing function, and its positioning relative to other key business functions within organisations.
Digital Marketing and E-Commerce
20 creditsExamines digital marketing channels, social media strategy, search engine optimisation, content marketing, and e-commerce applications in modern business.
Market Research and Analytics
20 creditsDevelops skills in primary and secondary research methods, data analysis, and the application of market intelligence to inform strategic marketing decisions.
Elective Modules
Admission Requirements
Bangor University welcomes applications from a diverse range of students, including school leavers, mature students, and international applicants. All applications for this program are processed through Uni4Edu, where our team will guide you through every step of the admissions process.
Academic Requirements
- A-LevelsContact Uni4Edu for current entry requirements and tariff points
- BTECBTEC National Diploma or Extended Diploma accepted; contact Uni4Edu for specific grade requirements
- International BaccalaureateIB Diploma accepted; contact Uni4Edu for minimum point requirements
- Access to HE DiplomaAccess to Higher Education Diploma in a relevant subject is accepted
- International QualificationsEquivalent international qualifications accepted; international pathway programs available through Bangor University International College
English Language Requirements
- IELTSContact Uni4Edu for minimum overall and component scores
- TOEFL iBTContact Uni4Edu for minimum score requirements
- Pre-sessional EnglishPre-sessional English courses available at Bangor University if you do not meet the minimum English language requirement
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Bangor University offers a range of bursaries and scholarships worth over GBP 1,000,000 for new and returning students. International students are automatically considered for several scholarship opportunities when they submit their application. Contact Uni4Edu for personalised guidance on funding options available to you.
International Scholarship
Up to GBP 4,000 for Year 1Available to international undergraduate students paying international tuition fees. No separate application is required; all eligible applicants are automatically considered based on course choice, academic performance, and personal statement.
Vice-Chancellor's Scholarship
Bangor University's flagship scholarship for outstanding international students demonstrating exceptional academic achievement and potential. Contact Uni4Edu for eligibility criteria and application details.
Merit Scholarship
Up to GBP 10,000Partial funding available for both undergraduate and postgraduate students who demonstrate strong academic performance. Awarded through the Entrance Scholarship examination process.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Marketing BSc (Hons) at Bangor University are well-prepared for a wide range of careers in marketing and business. The CIM accreditation enables you to fast-track your path to becoming a Chartered Marketer, giving you a competitive edge in the job market.
Potential Career Roles
Industries and Employers
Rankings and Recognition
Bangor University is a well-established institution founded in 1884 with over 140 years of academic excellence. The university has earned recognition across multiple national and international ranking systems, and its research was rated 85% world-leading or internationally excellent in the most recent Research Excellence Framework (REF2021).
| Subject | Ranking Body | Rank |
|---|---|---|
| Business | EduRank | #67 in UK |
| Business, Management and Marketing | The Times Good University Guide | Contact Uni4Edu for current data |
| Marketing (Research Topics) | EduRank | Top 50% globally |
| Overall Research Quality | REF 2021 | 85% rated world-leading or internationally excellent |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
Similar Programmes
Bachelor's Degree
36 months
Marketing and Brand Management BA Hons
University of Greenwich, London, United Kingdom
Earliest Intake
January 2026
Gross Tuition
17975 £
Bachelor's Degree
48 months
Digital Marketing
North Park University, Chicago, United States
Earliest Intake
May 2026
Gross Tuition
36070 $
Bachelor's Degree
48 months
Marketing
Mckendree University, Lebanon, United States
Earliest Intake
October 2026
Gross Tuition
33430 $
Master's & Postgraduate
12 months
Consumer and Digital Marketing Analytics
Prifysgol Bangor University, Bangor, United Kingdom
Earliest Intake
May 2026
Gross Tuition
19500 £
Bachelor's Degree
48 months
Marketing
Manhattan University, Bronx, United States
Earliest Intake
June 2025
Gross Tuition
50000 $
Uni4Edu AI Assistant
