International Marketing
Bangor , United Kingdom
MBA International Marketing
Bangor University (Prifysgol Bangor)
International Marketing
MBA International Marketing at Bangor University — Program Overview
The MBA International Marketing at Bangor University is designed for graduates wishing to start or further develop careers in marketing. It explores the principles, theoretical concepts, and practice of marketing within the context of business and management, with a focus on developing academic and applied skills in advertising, brand management, customer service, public relations, and market research.
An important objective of this program is to provide relevant analytical training in the latest strategic, managerial, and industrial developments in marketing across both the public and private sectors. The program examines marketing at local, national, and global levels, developing your skills in strategic analysis, problem-solving, and decision making.
This program is accredited by the Chartered Management Institute (CMI), and graduates receive the dual award of a Bangor University MBA and a Level 7 Certificate in Strategic Management and Leadership. Graduates are also eligible for exemptions from some modules of the Chartered Institute of Marketing's professional qualifications.
Key Program Highlights
- Dual award: Bangor University MBA plus a CMI Level 7 Certificate in Strategic Management and Leadership
- Accredited by the Chartered Management Institute (CMI) with CIM exemptions for graduates
- 60-credit International Marketing Project tackling real-world marketing challenges across multiple countries
- Access to the Chartered Institute of Marketing student chapter for hands-on industry experience
Curriculum and Modules
The MBA International Marketing comprises 120 credits of taught modules and a 60-credit International Marketing Project, totaling 180 credits. The taught modules run from September to June (September intake) or January to June and September to January (January intake), with the project undertaken during the summer period.
International Marketing
15 CreditsProvides an overview of contemporary international marketing issues, trends, and the international marketing planning process. Covers international market entry strategies and the development and management of global brands.
Marketing Fundamentals
15 CreditsIntroduces the fundamentals of marketing by illustrating strategies in a wide range of situations and covering the various schools of thought in marketing, together with relevant analytical models and management practice.
Finance for Managers
15 CreditsEnables students to gain a foundational understanding of accounting and financial management, examining basic principles and concepts in accounting statements and financial information for improved decision-making quality.
Managing Organisations and People
15 CreditsProvides a critical analysis of managing organisations and people, developing conceptual, strategic, and practical skills necessary for HRM and organisational behaviour managers in complex, global organisational contexts.
International Marketing Project
60 CreditsIntroduces students to research in action. Students work individually or in teams to design and collect data across a minimum of two countries to solve a real-world marketing problem, bridging the theory-practice gap.
Strategic Management and Leadership
15 CreditsDevelops advanced knowledge in strategic management and leadership, aligned with the CMI Level 7 qualification. Covers strategic analysis, planning, and implementation in diverse business environments.
Elective Modules and Alternatives
Admission Requirements
Entry to the MBA International Marketing program is based on academic qualifications and individual merit. Applicants are assessed holistically, taking into account age, work experience, and other relevant factors. Contact Uni4Edu for guidance on your specific eligibility and to begin your application.
Academic Requirements
- Undergraduate DegreeA 2:2 (second-class lower) undergraduate degree or equivalent in a relevant subject such as Business, Management, or Finance
- Professional QualificationsSuitable professional qualifications combined with relevant practical experience may also be accepted
- Work ExperienceDesirable but not essential for MBA applicants
- International QualificationsEquivalent qualifications from non-UK institutions are accepted; contact Uni4Edu for country-specific equivalency guidance
- Individual AssessmentAll applicants are judged on their individual merits, considering the full range of experience and qualifications
English Language Requirements
- IELTSMinimum overall score of 6.0 (contact Uni4Edu for component requirements)
- TOEFL iBTEquivalent score accepted; contact Uni4Edu for current minimum requirements
- Pre-sessional EnglishApplicants falling short of the minimum English standard may attend an intensive English language course before registering
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Bangor University offers a range of scholarships and bursaries to support international students. Over GBP 1,000,000 in bursaries and scholarships are available for new and returning students. Contact Uni4Edu for personalised guidance on funding opportunities relevant to your profile.
Bangor University International Scholarship
Up to GBP 3,000 (postgraduate)Available to all international postgraduate taught applicants paying international tuition fees. No separate application is required — all eligible applicants are automatically considered based on course choice, academic performance, personal statement, references, and domicile.
Commonwealth Master's Scholarships
Full funding (for eligible Commonwealth nationals)Fully funded scholarships offered by the UK Foreign and Commonwealth Office for nationals of eligible Commonwealth countries pursuing master's degrees at UK universities including Bangor.
Inclusive Bangor Scholarships
Up to GBP 9,500 towards tuition feesDesigned to support students continuing their studies at Bangor, particularly in areas where student numbers show underrepresentation. Available for taught or research postgraduate master's degrees in any discipline.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
The MBA International Marketing prepares you for leadership roles in global marketing and business management. The program's practical orientation, including the 60-credit International Marketing Project and the CIM student chapter, ensures you graduate with hands-on experience that employers value. Graduates are eligible for exemptions from Chartered Institute of Marketing professional qualifications, giving you a head start in your professional development.
Potential Career Roles
Types of Employers
Rankings and Recognition
Bangor University, founded in 1884, is a well-established institution with strong international research credentials. In the REF2021, 85% of Bangor's research was rated as world-leading or internationally excellent. The university is consistently ranked among the top institutions in Wales and the UK for student satisfaction and teaching quality.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business | EduRank | #67 in UK |
| Marketing (Research Topic) | EduRank | Top 50% globally |
| Student Satisfaction | Complete University Guide | Top 30 in UK |
| Research Excellence (REF2021) | UK Research Excellence Framework | 85% world-leading or internationally excellent |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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